A work? Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time. Why is SEO important for marketing? SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Visibility and Rankings SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert. Web Traffic if potential customers can’t find your website, you miss out on sales opportunities. SEO increases your organic search engine traffic, in turn increasing the number of visitors your website sees each day. This directly correlates to an increa...